Privacy Notice for California Residents

Last Updated: September 18, 2024

• Privacy Notice for California Residents: This Privacy Notice complements Built Strong USA Privacy Policy, available on Https://www.builtstrongusa.com/ (the “Site”). The Site is owned and operated by Built Strong USA (“Company,” “we,” “us,” or “our”). It is exclusively applicable to California residents (“Users”) and adheres to the California Consumer Privacy Act of 2018 (“CCPA”) and other relevant California State privacy laws. All terms defined in the CCPA have the same meaning when used in this Privacy Notice. Users with disabilities can request an alternative format of this notice by contacting us at support admin@builtstrongusa.com or through U.S. mail at 1942 Broadway St. STE 314C, Boulder, CO 80302.

Access, Data Portability, and Deletion Rights

• If you wish to exercise your access, data portability, and/or deletion rights as outlined above, please submit a verifiable User request using one of the following methods:
  • Email us at admin@builtstrongusa.com; or
  • Send us U.S. mail to: 1942 Broadway St. STE 314C, Boulder, CO 80302
• Only you or an individual registered with the California Secretary of State and authorized by you can make a verifiable User request concerning your personal information.
• You may make a verifiable User request for access or data portability up to two times within a 12-month period.
• To ensure a successful request, provide sufficient information that allows us to reasonably verify your identity or the authorized representative’s identity.
• Describe your request in detail so that we can properly understand, evaluate, and respond to it.
• If we cannot verify your identity or the request’s relevance to you, we will be unable to fulfill your request or provide personal information.
• Note that creating an account with us is not required to make a verifiable User request.
• Personal information provided in a verifiable User request will be used solely for identity verification or authorization purposes.

Your Rights and Choices

• The CCPA provides Users (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Empower Your Opt-Out Choice

• We respect your right to opt-out of the use of your personal information. To exercise this right, kindly submit a verifiable User request via either of the following means:
• Email us at: admin@builtstrongusa.com
• Send us U.S. mail to: 1942 Broadway St. STE 314C, Boulder, CO 80302
• We will endeavor to act on all opt-out requests as soon as practically possible, and in any event, within fifteen (15) days from the receipt of your request.

Exclusions from Personal Information

• Not considered as personal information:
  • Information publicly available through government records.
  • De-identified or aggregated User information.
  • Information exempt from the CCPA, including:
    • Health or medical information governed by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), or clinical trial data.
    • Personal information protected under specific sector-related privacy laws, such as the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA), the California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

Request for Deletion of Personal Information

• You hold the right to request the deletion of any personal information we collected and retained from you, with certain exceptions. Once we receive and verify your verifiable User request, we will promptly delete your personal information from our records (and instruct our service providers to do the same), unless an exception applies.
• We may deny your deletion request if retaining the information is necessary for us or our service providers to:
  • Complete the transaction for which we collected the personal information, fulfill your requests, or perform our contractual obligations with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech rights or ensure the right of another User to exercise their free speech rights.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).
  • Conduct public or peer-reviewed scientific, historical, or statistical research in the public interest, if deletion may hinder the research’s attainment and you previously provided informed consent.
  • Enable solely internal uses that align with User expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Use of Personal Information

• The personal information collected is used or disclosed for one or more of the following business purposes:
  • To fulfill or meet the reason for which the information is provided. For instance, using personal information to provide you with requested quotes or information about mortgage-related products and services featured on the Site.
  • To provide you with information, products, or services you request from us.
  • To create, maintain, customize, and secure your account with us.
  • To enable your participation in promotions featured on the Site.
  • To send you e-mail, direct mail, and telemarketing messages about specific Company products and/or services, as well as third-party products and/or services that may be of interest to you.
  • To deliver relevant Site content and advertisements and assess the effectiveness of the advertising served to you.
  • To fulfill our obligations and enforce our rights arising from contracts entered into between you and us, including the Site’s Terms and Conditions.
  • To improve the Site and present its contents better to you.
  • For customer service purposes and to respond to inquiries from you.
  • For testing, research, analysis, and product development.
  • To protect our rights, property, or safety, and that of our clients or others.
  • To respond to law enforcement requests and comply with applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise stated in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, in which personal information held by us is among the transferred assets.

We will not collect additional categories of personal information or use the collected personal information for materially different, unrelated, or incompatible purposes without providing you with notice.

Sources of Personal Information

• Our sources of the listed personal information categories include:
  • Directly from our Users, such as through online registration forms submitted in relation to the products and/or services available on the Site.
  • Indirectly from our Users, which may involve information collected while providing them with products and/or services.
  • Directly and indirectly from activity on the Site, encompassing browser types (e.g., Safari, Chrome, Internet Explorer), IP addresses, operating systems (e.g., Windows or iOS), and Internet Service Provider domain names. Additionally, certain Site usage details and analytics are collected automatically by us and our third-party partners, including Google® and Hotjar®.
  • Through interactions on our social media accounts, such as Users’ comments and likes on our posts.
  • Directly from Users via online registration forms.
  • From third parties involved in interactions related to the products and/or services we offer to our Users. For example, third-party entities assisting with direct and electronic mail, data analysis, and marketing analysis.
  • From publicly available sources, including Internet search engines.

Your Access Rights and Data Portability

• You maintain the right to request that we divulge specific information about our collection and utilization of your personal information during the preceding twelve (12) months. Once we receive and verify your verifiable User request, we will disclose the following:
• The categories of personal information we collected about you.
• The categories of sources from which we obtained your personal information.
• Our business or commercial purpose for collecting or selling that personal information.
• The specific pieces of personal information we collected about you (also known as a data portability request).
• If we sold or disclosed your personal information for a business purpose, we will provide two separate lists:
  • sales, identifying the categories of personal information each recipient category purchased;
  • disclosures for a business purpose, identifying the categories of personal information each recipient category obtained.

Handling Personal Information

• Rest assured that we do not share, rent, and/or sell your personal information with/to third parties or affiliate marketers for marketing purposes.

Categories of Information We Collect

• We gather personal information that identifies, relates to, describes, references, or can be associated with a particular User or device (“personal information”). Over the last twelve (12) months, we have collected the following categories of personal information from Users:

General Privacy Policy:

Last Updated September 18, 2024

Https://www.builtstrongusa.com/ (the “Website,” “we,” “our,” or “us”) places a high value on your privacy and encourages you to go through our privacy policy. By visiting this website, you are indicating your agreement to the practices described in this Privacy Notice.

• What This Privacy Policy Covers:
  • This policy covers the treatment of personal information collected and received by the website, including data related to your previous use of our products and services. Personal information comprises details that can personally identify you, such as your name, address, email address, IP address, or phone number, and is not publicly available.
  • This policy does not extend to the practices of companies not owned or controlled by us, or to individuals we do not employ or manage.

GDPR and CASL Compliance

• We regret to inform you that we cannot accept registrants who are not U.S. Citizens. The CASL and GDPR regulations provide certain rights to their citizens that differ from those in the United States. As a result, we do not accept registrations from any citizen outside the United States. Our services are specifically tailored for United States citizens. To the best of our knowledge, we have removed all data pertaining to European Union Member and Canadian Citizens. If you are a European Union Member, Canadian, or a citizen of any country outside of the United States, please inform us at admin@builtstrongusa.com.

Confidentiality and Security

• We restrict access to your personal information only to employees whom we believe reasonably require it to provide you with products or services or perform their job duties.
• We have implemented physical, electronic, and procedural safeguards that adhere to federal regulations to ensure the protection of your personal information.

Cookies

• We utilize cookies to set and access information on your computer, assisting us in Web Site and Systems Administration.
• Cookies, alphanumeric identifiers transferred through your Web browser to your computer’s hard drive, allow our systems to recognize your browser and provide features like storing items in your Shopping Cart between visits.

Changes to this Privacy Policy

• Policy Updates: We may make updates to this privacy policy. In the event of significant changes regarding the handling of personal information, we will notify you by sending a notice to your primary email address or by placing a prominent notice on our site.

Do Not Track Browser Settings

• Take into consideration that advertisers may gather information about your online browsing behavior to present you with targeted ads, also referred to as “behavioral advertising.” To opt-out of receiving such targeted ads, you have the opportunity to submit opt-out requests to the relevant service providers. However, please be aware that opting out will only prevent targeted ads, and you may still encounter generic (non-targeted) ads from these companies. If you wish to opt-out of behaviorally targeted ads, you can do so at any time by clearing your browser’s cookies.

Information Sharing and Disclosure

• Information You Give Us: We collect and store any information you enter on our website or provide through other means. While you have the freedom to withhold certain details, doing so may restrict your access to many of our features. The information you provide serves purposes such as responding to your requests, personalizing your shopping experience in the future, enhancing our stores, and maintaining communication with you.
• Automatic Information: Whenever you interact with us, we automatically receive and store specific types of information. As with many websites, we use “cookies,” and certain information is obtained when your Web browser accesses this site.
• Agents: We engage other companies and individuals to perform various functions on our behalf. These functions include order fulfillment, package delivery, sending postal mail and email, data analysis, marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and delivering customer service. Although they have access to the necessary personal information for their tasks, they may not utilize it for other purposes.
• Legal Obligations: We respond to subpoenas, court orders, legal processes, and situations to establish, exercise, or defend our legal rights or against legal claims.
• Investigation and Prevention: In order to investigate, prevent, or take action against illegal activities, suspected fraud, violations of our terms of use, or as otherwise required by law, we believe it is necessary to share information.
• Business Transfer: In the event of our acquisition or merger with another company, we may transfer information about you. We will notify you before this transfer occurs and your information becomes subject to a different privacy policy.

Information Collection and Use General

• The website gathers personal information during your registration process.
• Upon registration, we request details like your name, address, phone number, email address, and zip code. Once you complete the registration and access our services, you are no longer anonymous to us.
• We collect information about your transactions with us, including your usage of the financial products and services we provide.
• The website automatically receives and records information in our server logs from your browser, including your IP address, cookie information, and the pages you request.
• We utilize the gathered information for various general purposes: to fulfill your requests for products and services, enhance our services, contact you, and conduct research.
• We reserve the right to send you specific communications related to our services, such as service announcements, administrative messages, special offers, and a website Newsletter.
• We may share your personal information with regulatory bodies as required by the Federal Telephone Consumer Protection Act (TCPA). However, we will never sell or rent your email address or other personally identifying information to third-party commercial entities or affiliate marketers. We may use your personal information to communicate with you about offers from the website. You may also receive certain communications regarding our services, such as service announcements, administrative messages, special offers, and a Newsletter.

Terms of Service

Last Updated: September 18, 2024

Non-Discrimination

• We value your CCPA rights and will not discriminate against you for exercising them.
• Your access to goods and services will not be affected based on your choices.
• We will not apply different prices, rates, or penalties related to goods or services.
• No variations in the level or quality of goods or services will be imposed for exercising your CCPA rights.
• Your exercise of CCPA rights will not influence any suggested changes in price, rate, level, or quality of goods or services.

We retain the right to amend this Privacy Notice at any time, at our discretion. If changes are made, we will notify you via email or through a notice on the Site’s homepage.

Contact Information

• If you have any questions, comments, or concerns regarding this Privacy Notice, our Privacy Policy, or the usage of your personal information, as well as your California rights, don’t hesitate to get in touch with us.
• Email us at: admin@builtstrongusa.com
• Send your inquiries via U.S. mail to: 1942 Broadway St. STE 314C, Boulder, CO 80302

Detailed Wireless and SMS Policy

• Data obtained in connection with this SMS service may include your name, address, cell phone number, your provider’s name, and the date, time, and content of your messages.
• In addition to any fee you are informed about, your provider’s standard messaging rates will apply to our confirmation and all subsequent SMS correspondences.
• All charges are billed by and payable to your mobile service provider. We will not be liable for any delays in the receipt of SMS messages, as delivery is subject to effective transmission from your network operator.
• SMS message services are provided on an AS IS basis.

• We may utilize personal information to fulfill the services you requested, including delivering customized content and advertising.
• Furthermore, we may use personal information for auditing, research, and analysis to operate and enhance our technologies and services.
• We may share aggregated and non-personal information with third parties.
• When involving third parties to process your personal information, we ensure compliance with our Privacy Policy and appropriate confidentiality and security measures.
• In specific situations, we may share information with third parties, such as complying with legal processes, preventing fraud or imminent harm, and safeguarding our network and services.

• You have the right to remove your information from our database.
• By choosing to remove your information, it will no longer be used for secondary purposes by us or used to send promotional correspondence.
• To remove your information, simply respond with “STOP,” “END,” or “QUIT” to the SMS text message you received.
• If you have inquiries, want to opt-out of any communication (phone, email, SMS, or otherwise), or require further details about this Privacy Policy, please contact us at admin@builtstrongusa.com or send us a letter to 1942 Broadway St. STE 314C, Boulder, CO 80302.

Wireless and SMS Policy

• We may utilize personal information to deliver the services you requested, including services that offer customized content and advertising.
• In addition to any fee you are informed about, your provider’s standard messaging rates will apply to our confirmation and all subsequent SMS correspondences.
• You have the option to opt-out and delete your SMS information by sending “STOP,” “END,” or “QUIT” in response to the SMS text message you received.
• If you remove your SMS information from our database, it will no longer be used for secondary purposes by us or third parties to send promotional correspondence to you.

Response Timing and Format

• Upon receiving your verifiable User request, we aim to respond within forty-five (45) days.
• If we require more time (up to ninety (90) days) to address your request, we will notify you in writing, providing the reason and extension period.
• Your response can be delivered either by mail or electronically, depending on your preference.
• Any information disclosures will cover only the twelve (12) months preceding your verifiable request.
• If we are unable to comply with your request, the response will include an explanation.
• For data portability requests, we will select a format that allows you to easily use and transfer your personal information to another entity.

• We do not charge a fee for processing or responding to your verifiable User request unless it is excessive, repetitive, or manifestly unfounded.
• If a fee is applicable, we will provide you with a cost estimate and rationale before fulfilling your request.